AI + Commerce technology
We build AI that understands taste.
Huki makes personalization technology for commerce — powering our own shopping app and helping brands design, build and scale intelligent ecommerce experiences.
- Edge-native performance
- Privacy by design
- Built in Vietnam, for the world
What we do
Products we run. Services we deliver.
Everything we build for clients is battle-tested in our own products first.
Huki app & Huki Engine
A consumer shopping app that learns each person's style across fashion, home, beauty and tech — and the personalization engine behind it, available to brands.
See our products ServicesBuild with our team
AI personalization, commerce engineering, data & analytics and AI product development — from a two-week discovery sprint to a dedicated team.
See our servicesServices
How we help brands grow
AI Personalization
Real-time recommendations, search ranking and personalised merchandising that adapt to every shopper.
Learn moreCommerce Engineering
Fast, scalable storefronts and commerce platforms — headless, Shopify, or fully custom.
Learn moreData & Analytics
Clean data pipelines, customer analytics and dashboards your team will actually use.
Learn moreAI Product Development
From idea to production: AI assistants, agents and automation built into your products and operations.
Learn moreWhy Huki
A product company that also builds for you
We don't just advise on personalization and commerce — we run them in production every day. That experience goes into every client project.
About HukiProduct DNA
Our own app is our lab. Clients get patterns proven with real shoppers.
Fast by default
Edge-native architecture keeps experiences quick for every customer, everywhere.
Privacy first
First-party data, minimal personal information and clear data agreements.
Senior, small teams
You work directly with the people designing and building your product.
How we work
From first call to launch — and beyond
- 01
Discover
We learn your business, customers and data, and agree on what success looks like.
- 02
Design
We shape the experience and architecture, and validate it with prototypes.
- 03
Build
We ship in short iterations with weekly demos, so you see progress every week.
- 04
Launch & grow
We launch, measure against the agreed goals and keep improving.
Industries
Built for commerce, in all its variety
Fashion & apparel
Style-aware discovery, size and fit signals, lookbooks.
Beauty & personal care
Routine building, shade matching, replenishment.
Home & living
Room and style matching across large catalogues.
Consumer electronics
Spec-aware comparison, bundles and accessories.
Marketplaces
Multi-seller ranking, search and seller tools.
Retail groups
Unified data and personalisation across brands.
Insights
Latest from the team
Taste is the new search: why style-aware AI changes ecommerce
Keyword search finds what shoppers can name. Style-aware AI finds what they'll love but can't describe.
Why we build on the edge: lessons from shipping Huki
How running personalization at the edge lets a small team deliver fast, private experiences worldwide.
Five questions to ask before starting an AI project
A practical checklist we use with every client to make sure AI work reaches production.
Let's build something people love to use.
Tell us about your product, your customers and your goals. We'll come back within one business day with next steps.